Holistic counseling for life in the Mountain West.

For Krystal Wolf, wellbeing means balance. Her brand identity, like her counseling practice, features an intricate blend of Western herbalism, Ayurvedic medicine, and astrological insights—all balanced in a series of orchestrated layers.

Naming

Brand

Marketing

Inspired by the woman behind the brand.

The mark is crisp and ornate, with the subtle impression of a moon reflecting the cycles of life and, of course, her last name. Soft colors channel Krystal’s mountain home and coastal retreats, while collage permits endless variation on core themes from the natural world.

One system, many silhouettes.

Krystal Wolf leads her clients on an intuitive journey away from anxiety and into balance, through a process that looks different for everyone. From a concise set of graphic elements, she can craft rituals, remedies, and workshop materials for years to come.

REI Path Ahead Ventures

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Holistic counseling for life in the Mountain West.

Inspired by the woman behind the brand.

One system, many silhouettes.

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